Jin shines bright in Jung von Matt Hangang’s new Laneige ad adobo Magazine [Video]

SEOUL, SOUTH KOREA — The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide™ Toner & Moisturizer. The campaign holds significance for BTS’ oldest member Jin, known as “WorldwideHandsome,” as it marks his first participation in a beauty initiative. It showcases his role in solidifying Laneige’s identity as a global brand. 

Jung von Matt’s “Jin-ius” campaign runs globally, showcasing key features of the Cream Skin Cerapeptide™ Toner & Moisturizer—  Cerapeptide™, Micro-blending Technology™, and 120-hour long-lasting hydration. The campaign highlights Jin’s flawless skin from every angle as he examines the product in a laboratory setting.  

Campaign contents are distributed via global social media channels in each region, including Instagram, YouTube, X and …