Jennifer Hudson stars in Old Navys latest holiday campaign [Video]

Dive Brief:

• Emphasizing seasonal fashions at affordable prices, Old Navy is turning up the heat this season with a glitzy party-driven ad campaign featuring singer Jennifer Hudson and a cast of whimsical characters celebrating holiday style.
• The campaign, dubbed “Love is in the House,” features the Emmy, Grammy, Oscar and Tony award-winner singing and partying inside an Old Navy holiday home, and it coincides with the release of Hudson’s first holiday album, “The Gift of Love.”
• The campaign features such styles as metallic denim, festive sweaters, puffer coats and fleece zip-ups. Spots will air across cinema, social platforms, primetime networks and such streaming services as Bravo, HGTV, Netflix, Amazon Prime, Hulu, Disney+ and during 34 NFL games, including on Thanksgiving and Cyber Monday.

Dive Insight:

Some of the ad’s house party guests include dancer and influencer Lexee Smith; dancer and …