Jeff Joireman: How CSR Drives Consumer Behavior | Know-How Korner [Video]

Beyond its ethical implications, CSR can bring tangible financial gains, including increased sales and market share.  

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Know-How KornerWith Donny ShimamotoCenter for Accounting Transformation

Corporate social responsibility has become more than just a buzzword; it’s a critical component of modern business strategy.

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In the latest episode of Know-How Korner, Donny Shimamoto hosts Jeff Joireman, a distinguished professor of marketing at Washington State University, who shares his extensive research on CSR and its profound impact on consumer behavior. 

Over the past few decades, CSR has become vital for companies building long-term customer relationships. But what exactly drives this trend, and how does it influence consumer behavior? Jeff Joireman’s…