Jeep’s new Wagoneer S luxury electric SUV is ready to ‘get dirty’ [Video]

With the first deliveries just around the corner, Jeep’s new luxury electric SUV is already proving that “beautiful things can still get dirty.” The Wagoneer S is Jeep’s first global all-electric model as the rugged SUV maker opens a new chapter.

“As we launch our first marketing campaign for the all-new Jeep Wagoneer S, we’re telling consumers that luxury and capability do not have to be mutually exclusive,” Stellantis North America’s marketing chief, Raj Register, explained.

Jeep revealed its first marketing campaign, “Beautiful Things Can Still Get Dirty,” on Monday for its upcoming luxury electric SUV.

The new ad campaign is designed to show Jeep enthusiasts and those considering its new EV that, despite its premium feel, the new Wagoneer S is just as pretty off the road.

It may even look better with a bit of mud. The brand’s senior vice president, Bob Broderdorf, said Jeep vehicles are designed for dirt and mud, or in his words “doing what they’re …