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JCPenney unveils ‘state-of-the-art’ upgrades after 147 closures – and exec promises four major shopping improvements [Video]

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Global Marketing Strategies

JCPENNEY announced a significant upgrade to its 1.67-million-square-foot distribution center.

This $40 million investment is part of the retailer’s broader $1 billion reinvestment strategy launched last year amid hundreds of store closures.

Four improvements are coming to JCPenneyCredit: Alamy

This major upgrade is coming to the company’s Reno, Nevada, facility with the goal of improving efficiency for online orders.

At the heart of this upgrade is the Joey Pouch sorting system: “A state-of-the-art, computerized induction, sorting and packing system,” per Business Wire.

The new system integrates cutting-edge induction technologies, a fully automated sorter for order assembly, and an enhanced packing system that prints invoices and shipping labels at each station.

These enhancements are designed to boost the accuracy and speed of online order processing, ensuring customers receive their purchases more quickly and reliably.

The Joey Pouch system also offers significant benefits for JCPenney associates, according to the outlet.

It is said to reduce training time, increase productivity, and provide …

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