How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

JC Tretter returns to NFLPA, as “chief strategy officer” [Video]

Categories
Global Marketing Strategies

Former NFL Players Association president JC Tretter is back. And he’s got a new job.

It’s literally a new job.

Via Ben Fischer of Sports Business Journal, Tretter will serve as the NFLPA’s chief strategy officer. Tretter will report to NFLPA executive director Lloyd Howell.

“He brings continuity with the players and a set of strategic and analytical skills to the team,” spokesman George Atallah told Fischer.

Tretter arrived as president just as the union ratified the 2020 CBA. The league and the NFLPA essentially renegotiated the deal when the pandemic struck. Tretter then presided over the search for a successor to DeMaurice Smith.

The union was criticized, and rightfully so, for a process that lacked transparency. Tretter’s position was that the union didn’t want the media to influence the process. The other side of the coin is that, with no information regarding the candidates or their qualifications available to the players at large, leadership was able to jam its preferred …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads