Jay Mehta talks Warner Musics M&A strategy in South Asia and how India will produce the next big global wave for music. [Video]

MBW’s World Leaders is a regular series in which we turn the spotlight toward some of the most influential industry figures overseeing key international markets. In this feature, we speak to Jay Mehta, Managing Director, Warner Music South Asia. World Leaders is supported by PPL.

India is a big priority for Robert Kyncl [174 articles]” href=”https://www.musicbusinessworldwide.com/people/robert-kyncl/”>Robert Kyncl told analysts on WMG’s calendar Q3 earnings call the other week that India “will become an increasingly influential global force in the music business”.

He pointed out the gap between the size of the market’s GDP (the world’s fifth largest) versus the size of its recorded music market (the world’s 14th largest).

Kyncl argued that this gap willclose, pointing to the opportunity in subscription music streaming. He noted that only 2% of the country’s 1.4 billion population currently subscribe to music streaming services, but that India’s total subscriber number has grown 40% …