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Java trends du jour | InfoWorld [Video]

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Global Marketing Strategies

At this early stage, identifying Java trends may be best done with a dart and a blindfold. But some themes are becoming clear.

Credit: jazz3311 / Shutterstock

It’s been less than a year since Sun Microsystems announced the Java programming language to the world. Last May, when the formal Java unveiling took place at SunWorld ’95, who would’ve guessed that today nearly 2,000 Java applets would exist? That Microsoft would signed a Java licensing agreement (nevermind agree to develop and maintain the reference implementation of Java for Windows?) Or that Java-related products, trade shows, books, and periodicals would multiply faster than Internet users?

Whether you credit Java’s deliberate collection (and, in some cases, rejection) of existing technologies, it’s accessible product name, its grass-roots marketing campaign, or its fortune to be in the right place at the right time, there’s no denying Java has a place in the hearts and minds of today’s developer community …

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