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Strategic Partnerships and Alliances

Japan’s Creepy Nuts Hit Dodger Stadium for Launch of Electric Car Afeela [Video]

Japanese hip-hop duo Creepy Nuts — aka rapper R-Shitei and DJ Matsunaga — had a hit single this year with the track “Bling-Bang-Bang-Born,” which hit No. 1 on the Billboard Japan Hot 100 (where it has remained for 19 straight weeks) and No. 8 on the Billboard Global 200. The pair cruised through Dodger Stadium on Saturday to perform the track by adding a little vroom-vroom to their first-ever U.S. performance.

They delivered a two-song set that took place just outside the centerfield line ahead of the Dodgers’ 4:15 p.m. matchup against the Boston Red Sox, the second of a three-game series. But this wasn’t typical pre-game entertainment as the Sony Music act touched down at Dodger Stadium as part of an activation for the new automotive brand Afeela, a joint venture from Sony and Honda.

There were two prototypes on site, marking the first unveiling of the vehicle at a sporting event and …

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