The ’80s has a different meaning for Jane Fonda these days than it did when the now-octagenarian popularized the fitness craze that dominated the era. But you’d never know it in this new brand campaign announcing her partnership with the Supernatural Virtual Reality fitness and wellness platform on Meta Quest.
The VR platform and legendary actress and activist have teamed up to release a four-part fully integrated content series on Dec. 25, with Fonda “taking her expertise from VHS to VR.”
In Ready to Work Out, created by New York-based creative agency Mythology and directed by Jonathan Dayton and Valerie Faris of Bob Industries, Fonda dons her leotard and leg warmers once again to usher users of the VR headset into “the next fitness revolution.
The 30-second teaser film is a pure homage to the nostalgia of the decade and its star; with its grainy retro visuals, synth-pop soundtrack, exuberant narration and even a recreation …