Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image.
This included a new bespoke logo, written as JaGUar, a new prancing “leaper” cat design and marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”.
Images of the new electric car, called the Type 00, were shared at an event in Miami in the US on Monday, with the model described as a “concept with bold forms and exuberant proportions to inspire future Jaguars”, according to the brand.
It has been revealed in two colours, Miami Pink and London Blue.
The Jaguar logo is laser-etched into a brass ingot on each side of the car, which themselves open to reveal rear-facing cameras that provide a view for the driver similar to conventional wing mirrors via screens located in the cabin.
Access to the cabin comes through two “butterfly” …