Jaguar has revealed its new logo and rebranded look with a new video, which has left everyone on the internet asking one thing.
Where are the cars?
The advert features a group of people wearing bold colours in a moon-like landscape, but – to many people’s disdain and confusion – no actual vehicles.
Jaguar stopped making vehicles a year ago to focus on reinventing the brand and will launch three new luxury electric vehicles in 2026.
It will not be producing any more petrol or diesel cars.
The new logo, written as JaGUar, has ‘seamlessly blended upper and lower case characters in visual harmony’, according to the company.
A new prancing ‘leaper’ cat design embossed on brass has also been unveiled, alongside a video with marketing slogans such as ‘delete ordinary’, ‘break moulds’ and ‘copy nothing’.
There doesn’t appear to be much love for the logo online, with several people questioning the placement of capital letters in the …