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Jadakiss Embraces Kendrick Lamar After Half-Time Controversy [Video]

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Public Relations

Jadakiss is known for giving credit where it’s due. He recently went out of his way to show love to one rapper who’s faced some major controversy: Kendrick Lamar. Not too long ago, Kendrick was named as the headliner for the 2025 Super Bowl Halftime show. Social media was ablaze, following the announcement. Many, did not agree with the choice to select Lamar. However, in Jadakiss’ opinion, the movement was a win for hip-hop.

“A win for hip-hop is a win for hip-hop!!!” he began, “I remember when the Super Bowl halftime show was when you fixed a plate,” he wrote in an Instagram Story. In 2019, Jay-Z (along with Roc Nation), partnered with the NFL. The new initiative addressed social justice issues and worked to revamp the Halftime performance segment.

Last October Jadakiss embarked on a new venture, releasing his coffee brand, Kiss Café. Not too long after, Jadakiss shared the announcement on Instagram. “@kisscafecoffee’s first official blend BEIJO is now available only at kisscafecoffee.com. Over 40 …

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