Ituran, Microsoft and Porsche Carrera Cup Collaborate to Boost Motorsport Performance with Real-Time Telemetry Data [Video]

This collaboration drives innovation in motorsports through real-time cloud-based telemetry data, enhancing performance, efficiency, and race strategy

AZOUR, Israel, Aug. 14, 2024 /PRNewswire/ — Ituran Location and Control Ltd. (Nasdaq: ITRN), a global leader in vehicle telematics and location-based services, is proud to announce a partnership with Microsoft and Porsche, bringing cutting-edge real-time data telemetry technology to the world of motorsports for the Porsche Carrera Cup motor race. This collaboration leverages advanced real-time data collection, transmission, and cloud-based analysis, empowering Porsche racing teams to optimize performance during races. The technology underwent rigorous testing throughout the 2023 season in Brazil and for the current 2024 season of the Porsche Carrera Cup, it is fully operational in Brazil, Argentina and Portugal.