Itay Tevel and Hornet Open the OFFFMX 2024 Festival – Motion design [Video]

The Mexico City edition of the OFFF festival opened last week with these exuberant titles from director Itay Tevel and the Hornet crew who use the sequence to weave an abstract narrative of how human and AI creativity can coexist.

From Hornet: “OFFF Mexico centers on technology, creativity and motion design. So for this year’s main titles and visual design, director Itay Tevel knew we couldn’t talk about technology in the creative field without mentioning AI. So he decided that our work would revolve around this dance between human creativity and AI tools.

“The narrative begins where we see humans and AI coexisting in harmony, and almost mirroring a parent-child relationship. To create a visual distinction between human and AI, we used warm colors to represent humans, emphasizing their creativity, and emotional depth. For AI, we used blues and silvers to convey logic, precision, and technological advancement.

“Early in the …