As everyone talking about the film It Ends With Us is hooked on the behind-the-scenes feud between Blake Lively and Justin Baldoni, one comedian has brought attention to the misdirected marketing of the film’s heavy topics in a hilarious TikTok series.
Comedian and writer Orli Matlow has amassed millions of views on her social media, after she posted a series of videos that played out a simple hypothetical: what if other movies were marketed like It Ends With Us?
ICYMI, the marketing strategy for It Ends With Us has been criticised by readers of the (already controversial) Colleen Hoover book it is based on, for not addressing the topic of domestic violence at the story’s core.
Instead, the film seems to be advertised as a lighter “Who will she choose?” type of romantic drama, where one of the lead characters — Ryle, played by director Baldoni — has an anger issue.