‘It Ends with Us’ Justin Baldoni’s Conflict Goes Past Blake Lively (Exclusive) [Video]

The issues brewing behind the scenes of It Ends with Us surpass alleged creative differences between the film’s director Justin Baldoni and star Blake Lively, a source tells PEOPLE.

“All is not what it seems,” a set source tells PEOPLE. “There is much more to this story. The principal cast and [author] Colleen Hoover will have nothing to do with him.”

Reps for Lively, 36, and Baldoni, 40, did not respond to PEOPLE’s requests for comment.

It Ends With Us opened to a strong $50 million at the domestic box office over the weekend, with Lively starring as Lily Bloom, a florist who falls in love with a neurosurgeon named Ryle Kincaid (Baldoni), and a toxic relationship forms. The cast also includes Jenny Slate, Brandon Sklenar, Hasan Minhaj, Isabela Ferrer, Alex Neustaedter, and more.

Rumors of discord behind the scenes grew prior to the film’s release as Baldoni did most of his press solo, and did not pose for pictures alongside …