How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

It Ends With Us is being criticized for its marketing. What do domestic violence survivors say? [Video]

Categories
Global Marketing Strategies

This story mentions domestic violence. If you or someone you know is experiencing domestic violence, contact the National Domestic Violence Hotline by calling 1-800-799-SAFE (7233), visiting www.thehotline.org or texting LOVEIS to 22522. The No More Global Directory also offers additional resources.

This story mentions sexual violence. If you or someone you know has been sexually assaulted, call the National Sexual Assault Telephone Hotline at 1-800-656-4673.

When Athena Raymond went to see “It Ends with Us,” she knew she’d witness some “dark scenes,” she says. She read the Colleen Hoover book, and as a domestic violence survivor, she felt the novel showed an accurate and unvarnished side of abuse and hoped the film would do the same. Raymond believes it did in some ways, but some aspects of the movie and its marketing seemed a little off to her, she tells TODAY.com.

“I was definitely shocked that at the very minimum (there wasn’t) some sort of (trigger) warning,” the 23-year-old from …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos