Whether be a lack of storms or consumer confidence going down and effecting sales, we can’t pretend there’s not something abrewing on the economic side of roofing.
- Maybe it’s time to look at making cuts.
- Don’t cut all marketing, but prioritize ‘money now’ marketing – remember “scared money don’t make money.”
- Be realistic and not dramatic about the 5-20% decrease in demand, check out this video now with a ton of real statistics:
Some demand and indicators are down 5-10% – don’t freak out
- Beacon Roofing Supply announced an 8% reduction in staff, signaling reduced demand and an effort to cut costs due to market slowdown.
- Residential housing starts declined by 7% year-over-year as of Q3 2024, affecting new construction roofing demand.
- Home improvement spending is projected to drop by 5.1% in the second half of 2024, reflecting reduced homeowner investment in major repairs like roofing.
- Existing home sales fell by 9%compared to 2023, leading to fewer …