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IS UDDER BUTTER A BIT WEIRD? PABLO ASKS A COW FOR FLORA PLANTS NEW GLOBAL CAMPAIGN Marketing Communication News [Video]

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Global Marketing Strategies

Flora has today launched the latest iteration of its Skip The Cow brand campaign in partnership with creative agency, Pablo. Going live across 12 markets, the campaign is the next instalment for the plant-butter brand’s communications, initially launched in the UK in 2023. With a hero TV advert, supported by large-scale OOH & digital plans in all countries, Skip The Cow prompts consumers to think a little differently about the perceived normality of dairy.

Showcasing a product that’s just as rich & creamy as “udder butter”, the hero TV spot, titled “Bit Weird”, does just that. For the Skip The Cow commercial, Flora built a fully functional animatronic cow (they couldn’t exactly use a real one) lovingly named Susan. The cow was created to answer one simple question; “Is it a bit weird we spent all those years pumping the plants through a cow?”

The campaign launched across OOH & social in …

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