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Is the PaaS market as we know it dying? [Video]

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Global Marketing Strategies

IaaS and SaaS companies putting the squeeze on PaaS vendors

Credit: Stock 4you / Shutterstock

Cloud’s platform as a service (PaaS) market hasn’t even grown up yet, but already some people are saying it’s doomed.

A report by 451 Research Group’s Senior Analyst Jay Lyman titled “Is PaaS becoming just a feature of IaaS?” codified a growing theory within the cloud computing industry that the PaaS market — which provides a cloud-based application development environment — will be consolidated into the two other major cloud models, infrastructure as a service (IaaS) and software as a service (SaaS).

[ Which freaking PaaS should you use? InfoWorld helps you decide. ]

Already IaaS and SaaS vendors have rolled out PaaS-like features for customers to build applications on their services. Leading SaaS company Salesforce.com, for example, has Force.com for users to build custom applications based on data already in the company’s cloud. IaaS providers like VMware, CenturyLink and Verizon have adopted PaaS technologies so customer …

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