Is the Gillette controversy good for sales? [Video]

While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash?

Gillette’s ad (see video below) has cut deep and touched a nerve. That is what the brand wanted. In a more crowded market that is diluting its market share, Gillette needed to cut through the noise with a razor blade.

And cut it did.

Huge brand exposure, talkability, media coverage, and influence. Never before have feelings about a shaving brand and masculinity been so strong.

But does being provocative translate to sales? And was this a good PR move long-term?

Phoebe Netto answers these questions in an article for Mumbrella. You can read the article here: Is the Gillette controversy good for sales?