Is Google Fitbit in trouble? Website shutdown revitalizes concern about the brand’s future [Video]

Is Fitbit in trouble?

9to5Google spotted that Fitbit.com, the official website for the popular brand of wearable fitness trackers, is not long for this world. At the top of the page is a new message stating that the site’s functions will move to the Google Store on Oct. 1.

This came only about six months after Google updated the site’s branding to read “Google Fitbit” instead of “Fitbit by Google.”

Is FitBit in danger?

Back in July, Google shut down the popular web interface for looking at Fitbit health metrics, forcing users to use a mobile app that, at least at the time, didn’t have as many features as the web interface.

In mid-August, Engadget claimed that Google is demoting the Fitbit brand to focus on minimalist, fitness trackers with long battery life instead of high-end smartwatches that are full of wide-ranging features. A few days later, TechRadarclaimed that Google “quietly confirmed” …