Is Gap Inc.s Turnaround for Real? [Video]

With Gap Inc.’s second-quarter results topping Wall Street estimates for the fourth consecutive quarter, Richard Dickson, CEO, declared that the company is “executing on our brand reinvigoration playbook” designed to drive more relevance across its four banners: Old Navy, Gap, Banana Republic, and Athleta.

“We are building stronger brand identities, supported by trend-right products, amplified through more compelling storytelling with an innovative media mix that is translating to greater cultural relevance,” said Dickson, who became CEO last August, on an analyst call. “We are working to provide our customers with a more engaging omnichannel experience and aim to execute with excellence. Each brand is at a different point in the process.”

The top performer in the quarter was Old Navy, where comps rose 5% to represent four consecutive quarters of gains, according to the earnings report.

Dickson, formerly president at Mattel, said Old Navy is benefiting from strengthening its “brand identity” with “more clarity in …