Is Enron back? No, the relaunch website is parody [Video]

U.S. energy giant Enron collapsed in 2001 after an accounting and fraud scandal. The resurrected company’s promo video and website appear to be an elaborate joke.

Enron, once among the largest energy companies in the U.S., has become a punchline since it famously collapsed amid inflated profits and corporate fraud in 2001. Now, social media posts, a slick promotional video and a revamped website suggest the infamous company is making a comeback.

On Dec. 2, it posted promotional videos on TikTok, BlueSky and X about adapting to the changing world featuring inspiring imagery and diverse voices claiming “I am Enron” with the tagline, “We’re back. Can we talk?”

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WHAT WE FOUND

On Dec. 2, a company calling itself Enron Corporation published a promotional video on social media, introduced a new website and issued a press release announcing a relaunch of the company. But the relaunched website calls itself a parody. The new company with the infamous …

Tags Social Media Campaign, Social Media Listening, Social Media Management, Social Media Marketing, Social Media Strategy