IRCODE INTRODUCES LIVE+: A NEW STANDARD FOR REAL-TIME INTERACTION AND LIVE COMMERCE | PR Newswire [Video]

, /PRNewswire/ — IRCODE, a game-changing technology redefining the boundaries of live sports and interactive media, has announced the launch of LIVE+, a new capability designed to integrate real-time interactivity into live broadcasts, advertising, and commerce. LIVE+ transforms traditional passive viewing into an interactive experience, allowing consumers to engage with live content as it happens.This breakthrough capability turns every screen into a portal for instant shopping, personalized engagement, and real-time interaction, ushering in a new era of seamless consumer experiences.

LIVE+ enables instant recognition of live broadcast content, giving consumers the ability to access real-time information, purchase products, and unlock exclusive content simply by pointing their IRCODE app at the screen. Unlike existing solutions that rely on QR codes or static triggers, LIVE+ leverages IRCODE’s patented and proprietary live recognition technology, offering seamless, precise, and real-time engagement without disrupting the viewing experience.

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