Ipsos MMA Recognized as a Leader in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions | PR Newswire [Video]

Providing solutions enabling companies to quickly and transparently understand today, proactively plan for the future in a rapidly evolving environment, and drive measurable, incremental sales

, /PRNewswire/ — Ipsos MMA, an Ipsos Company, and global leader in helping companies optimize the value of their marketing and commercial investments was named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions. Read more 

Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of strategic business priorities.

Ipsos MMA’s fully connected solutionhelps client and agency partners work quickly in a fully closed-loop, always-on environment to drive measurable growth in sales and long-term brand equity. Ipsos MMA’s fully transparent and collaborative operating model helps companies plan, measure, evaluate, validate and recalibrate their investments to drive incremental financial value. “Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM. Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of and …