Integrity to Acquire Innovative Underwriters from Guardian in Historic Partnership to Provide Financial Professionals with Best-in-Class Platform Solutions [Video]

Influential leader with 50-year legacy will become a division of Ash Brokerage, an Integrity company, helping more Americans access holistic life, health and wealth protection

DALLAS, Nov. 19, 2024 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has entered into a definitive agreement to acquire Innovative Underwriters, a brokerage general agency based in New York City and a subsidiary of The Guardian Life Insurance Company of America^® (“Guardian“). Following the acquisition, Innovative Underwriters will become a division of Integrity partner Ash Brokerage, a leading financial advisory and brokerage general agency. Financial terms of the acquisition were not disclosed.

“This historic partnership highlights our continued commitment to providing the best solutions in the …