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IntegriChain and Blue Fin Group Pharma Distribution Experts to Speak at Informa Trade & Channel Strategies | PR Newswire [Video]

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Global Marketing Strategies

Bill Roth’s Keynote to Explore Access and Channel Complexities in 2024 and 2025

, /PRNewswire/ — IntegriChain, the leading provider of pharma revenue optimization technology and insights for the pharmaceutical industry, today announced that its distribution experts will present at Informa’s upcoming Trade & Channel Strategies, December 10-12 in Philadelphia. Conference keynote Bill Roth, Senior Vice President and Managing Partner of the Blue Fin Group, an IntegriChain Company, and Mike Zubey, Senior Vice President, Sales, for IntegriChain have extensive experience and insights tenured in distribution strategies for Pharma manufacturers of all sizes, business stages, and complexity.

Details of IntegriChain’s sessions during the conference are as follows.

KEYNOTE: Access and Channel 2024 Year in Review and Preview of 2025

Tuesday, December 10, 8:15 – 9:15 am ET

Bill Roth, Senior Vice President and Managing Partner of the Blue Fin Group

Roth will explore the critical developments of 2024 for those in Access …

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