Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy [Video]

Whether we realize it or not, we’re surrounded by integrated media planning.

For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.”

I had one of those moments where I thought, “SKIMS is everywhere!” and soon, when I was shopping for shapewear for my wedding, guess what brand I thought of? (Spoiler alert: it was SKIMS).

Integrated media strategy made this possible. Below, we’ll dive into what integrated media planning is and how to adopt it in your marketing strategy.

Already know what you need? Jump there with this table of contents:

Table of Contents

• What is integrated media?
• Integrated Media Planning
• Integrated Media Strategy
• Integrated Media Plan Examples

Using integrated media essentially ensures that all of a business’ different audience segments can encounter its ads and likely encounter them on …