Integrated Marketing Approach Leveraging Mass Media, Digital, and Direct Mail [Video]

Integrated Marketing Approach Leveraging Mass Media, Digital, and Direct Mail

Ken Goodrich discusses the company’s marketing strategy, which involves a mix of mass media (radio, TV, cable), digital marketing, and a return to direct mail. The goal is to effectively get the brand message out and connect with customers on a personal level.

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We are the PREMIER home services podcast! To The Point Home Services Podcast exists to help everyone in the trades learn how to grow and succeed with their business.

Every Tuesday, host Chris Yano (CEO of RYNO Strategic Solutions) joins a special guest to talk about what’s hot in the industry, give FREE takeaways that you can implement in your business, chat about current industry trends and topics, and so much more! Featuring high-profile guests ranging from Ken Goodrich and Terry Nicholson to names like Mike Tyson, Roy Williams, and Jim Abrams, we have a lot of fun and deliver simple, clear advice that will help you grow.

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