Instagram shares creator tips and new product updates with First Nations Creator’s at Meta HQ [Video]

The First Nations creators were back for the second day of the Screen Australia and Instagram program at Meta HQ in Sydney on Wednesday.

The creatives soaked up all the training, knowledge and mentoring on offer, and Mediaweek was given exclusive access.

Meta’s Kirsty Wilson, global partnerships lead, Bianca Benussi, Instagram strategic partner manager, and Adam Rollo, partner solutions manager, global partnerships, shared ideas and insights with the creators on creating engaging posts that drive awareness and growth and build a community.

“It’s really important to think about the funnel as there are different parts of instagram for different goals – Creation of all forms is possible on IG, to keep your followers up to date or reach new audiences” Wilson shares. 

“Your goals may evolve over time, and your ideas change (many times) through a single day. Instagram gives you options to fit the moment, …