INSTACART MAKES YOUTUBE ADS SHOPPABLE FOR CPG BRANDS [Video]

Marks Newest Extension of Off-Platform Partnerships Where Consumers can Seamlessly Purchase Products from YouTube Ads

SAN FRANCISCO and CANNES, France, June 17, 2024 /PRNewswire/ — Instacart (Nasdaq: CART), the leading online grocery platform in North America, today announced that it is extending its first-party retail media data to YouTube, driving even more shoppable reach for its advertisers. Select brand partners will be able to inspire and convert consumers watching YouTube directly to purchase for same-day delivery. The new capability builds on Instacart’s successful Instacart-powered Google Shopping Ads collaboration announced earlier this year.

Viewers can click directly from these YouTube ads to an Instacart product page to purchase the featured items for same-day delivery.

Select brand partners will be able to inspire and convert consumers watching YouTube directly to purchase for same-day delivery.

Instacart-powered shoppable YouTube ads will help select brands turn their YouTube ads into instantly shoppable experiences powered by Instacart’s retail …

Tags Collaborative Relationships, Partnership Research, Partnership Strategies, Partnerships In Retail