Insta360 Under Fire: What the Company Did to Lose Trust and How It Hopes to Win it Back [Video]

Insta360 has been having a tough go of it lately on the public relations front. While the company undoubtedly hoped it would be basking in the afterglow of a successful X4 release, it has instead been mired in controversy concerning its interactions with content creators.

Allegations of Improper Conduct Concerning Sponsored Content

Thanks in large part to YouTube creator Faruk Korkmaz, who goes by iPhonedo, Insta360 has been under a microscope for the past couple of weeks, and it hasn’t been pretty. iPhonedo was a longtime Insta360 partner, and based on information shared by other creators and his personal experiences, he has recently scrutinized Insta360’s recent interactions with content creators.

Allegations include increased toxicity, unfair demands, and perhaps worst of all, claims that Insta360 has asked some creators not to disclose sponsored content — a severe violation of trust and, no less, a crime.