Morgan Timm has always had a niche interest in names and name trends, so it was no surprise when she turned to TikTok in 2021 to share her passion. Her content ranged from speculating about what celebrities might name their kids to showcasing vintage names from her collection of yearbooks.
However, Timm never anticipated the unexpected turn her TikTok journey would take. “Out of the blue, people started asking, ‘Hey, I have a baby named this. What name would you give their siblings?’ ” she tells PEOPLE exclusively.
As she began creating videos with her recommendations, the demand became overwhelming, and it stopped being fun. “People were getting angry, saying, ‘I’ve asked you 10 days in a row; you’re ignoring me and stressing me out for something that wasn’t making any money,’ ” she recalls. That’s when her husband suggested, “What if you started offering it as a service?”
At …