Inside the Cannes Lions Film jury room with David Guerrero adobo Magazine [Video]

CANNES, FRANCE — BBDO Guerrero Creative Chairman David Guerrero took part in the Film category jury board at this year’s Cannes Lions International Festival of Creativity, looking through hundreds of entries from across the globe for the industry’s biggest show. In this exclusive piece, David recalled the rigorous process of narrowing down the finalists and metal winners, and what went down inside the jury room.

So here’s how the Film Lions go. People from all over the world – who think their work stands a chance – enter it in the world’s biggest award show. The organizers then arrange for a jury of proven experience and diverse perspectives to judge the work. There were 1,887 entries this year. So we were divided up into mini-juries with additional help from an extremely qualified set of shortlisting judges, and watched all of our allocated entries all the way through. We ranked each. Then the scores were then aggregated and used to form a shortlist – well, a …