In episode 473 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Tulip, president of Primark U.S., the international value retail chain. Listen in as Tulip provides insight into his 22-year career journey with Primark (1:05), the brand’s history and mission (3:05), and its continued expansion into the U.S. market (4:55). He discusses the European brand’s regional store strategy utilizing associate and customer feedback that has lead to its success so far in the U.S. (7:45).
In addition, Tulip shares how Primark’s social channels and website, while not commerce-enabled in the U.S., drive store traffic (10:45), as well as its process when identifying new U.S. markets and the types of stores that will perform well in those regions (13:00). He discusses creating brand awareness in new markets and the importance of the in-store experience (15:50), why Primark is betting on physical retail globally (18:45), and what’s unique about its store offerings (20:35). Lastly, he shares …