Today, we’re excited to take you inside our retrofitted Airbus aircraft. Months of research, focus groups and iteration went into the new cabin, but we started by asking a single question: What makes you comfortable on a plane?
Turns out, your comfort is about a lot more than ergonomics, though that’s part of it. You want to feel more in control – control of your space, your belongings and, ultimately, your flight experience.
Our goal is not to be different for different’s sake,” explained Sangita Woerner, Alaska Airlines vice president of marketing. “We want to be different for our guests – and we believe the details matter.”
We continued to iterate with our partners until we got it right. The new design takes your comfort to heart – with custom memory foam seats, tablet holders to fit your mobile device of choice, headrests with six adjustable settings and more.
“Comfort …