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‘Insane,’ cry shoppers of eerie security measure used by America’s largest grocery chain as ‘price surge’ under fire [Video]

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Strategic Partnerships and Alliances

KROGER shoppers raged over the grocery chain’s eerie security measures, including facial recognition.

The uproar comes after the supermarket giant recently came under fire for “price surging.”

Kroger shoppers call the grocery giant ‘insane’ for their eerie security measuresCredit: Getty IMages
Kroger has recently been under fire for their ‘price surging’Credit: Getty Images

In February of this year, Kroger partnered with Intelligence Node to introduce “unparalleled digital shelf optimization.”

The grocery retail giant has previously partnered with EDGE (Enhanced Display for Grocery Environment) in 2015 to predict demand.

As of 2024, there are over 500 digital shelves nationwide.

The EDGE technology and the Intelligence Node partnership have worried shoppers about their privacy.

“Wow, it keeps getting better, doesn’t it?!?” exclaimed Kroger shopper Sylvia Young on Facebook.

Young included pictures from an article by New York The Sun that suggested Kroger customers are experiencing high charges based on their data being collected using AI.

She highlighted the following quote …

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