What you will learn from this video?

After setting up GA4 to collect all available online data, the next step is to look at ways to inject first-party data into Google Analytics 4.

As third-party cookies deplete, first-party data gives marketers the power to get closer to the journey customers take. By combining behavioural data from online and offline sources, Google Analytics 4 can deliver advanced solutions that achieve stronger and more profitable results.

This stage makes up the second video in our GA4 Summit Series entitled ‘Inject’.