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Global Marketing Strategies

Ingka Groups data-driven strategy for process efficiency [Video]

With a drive for continuous improvement, global retailer Ingka Group has found innovative ways to tackle operational challenges. This commitment is particularly evident in its efforts to enhance process efficiency while managing extensive customer interactions.

“”We started our engagement with Celonis just over three years ago … doing a proof of concept,” said Tim Hills (pictured), process and data insights development manager at Ingka Group. “Can we get something we need which we cannot get in another way? That was the first question. And the answer to that was undeniable, yes. The transparency, the exposure of what’s really happening, and to then make sure that we can come to conclusions on that, it was a real game changer for us at that moment in time.”

Hills spoke with theCUBE’s Savannah Peterson and Rob Strechay at Celosphere 24, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how the Ingka Group is leveraging data-driven insights …

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