The “A Buyer’s Guide to Market Research Software” offers insights professionals essential support to navigate today’s complex technology landscape and make strategic investments in market research tools.
, /PRNewswire/ — Infotools, a global leader in market research analysis and reporting solutions, has announced the release of its updated resource, “A Buyer’s Guide to Market Research Software.” This refreshed publication is an enhanced version of Infotools’ widely used 2022 guide, offering insights professionals an in-depth look at the rapidly evolving technology environment and practical guidance for choosing software solutions that drive meaningful results.
“As the market research industry transforms, selecting the right technology has never been more critical,” said John Bird, EVP of Infotools. “This guide addresses the growing challenges of choice overload and equips teams with the strategies they need to make informed, impactful decisions on their tech stack. It empowers insights professionals to leverage innovation effectively—without losing sight of core industry fundamentals.”
The 2025 buyer’s guide …