, /PRNewswire/ — A new media alliance is offering a better way for brands to reach Hispanic consumers through packaged Hispanic Media buys. The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a vibrant spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members of the Hispanic Media Alliance represent a range of channels including print publications, radio, podcast, social influencers, OTT/CTV, and digital media with audience reach that runs from national to hyperlocal.
“The Hispanic consumer market is massive and holds immense potential for brands,” says David Mesas, VP, Growth and Strategy representing Influyente Agency. “However, reaching this audience effectively requires a deep understanding of their cultural nuances and media preferences.” Jacqueline Martinez, VP, Business Affairs & Partnerships adds, “We …