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Influencers Who Dominated Our FYP [Video]

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Influencer Marketing

2024 was the year of influence.

While countless stars intrigued us on the red carpet, stage and big screen, including PEOPLE’s cover star Taylor Swift, others made a huge impact on smaller screens.

Making up PEOPLE’s inaugural Creators of the Year list, these creatives, disruptors and influencers dominated our FYP pages on social media in 2024 with infinitely addictive content that included everything from light-hearted TikToks to inspiring lifestyle videos and eye-opening podcasts.

Read more about PEOPLE’s Creators of the Year ahead.

For more on these creators and the rest of the most intriguing people of the year, pick up the latest issue of PEOPLE, on newsstands everywhere Friday.

Something many of the influencers have in common? They have been on a rocketship ride since going viral or finding success with their content. They opened up to PEOPLE about learning to set boundaries, prioritize their mental health and recognize their success.

And for those who have turned their influence …

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