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Indian startup faces backlash online over 10-minute food delivery service [Video]

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An Indian startup that promises to deliver takeout food in 10 minutes has sparked a social media debate about labour rights of gig workers in the country.

In an X post on 4 August, founder Ujjwal Sukheja explained how and why he came up with the idea for Swish.

“When it comes to online food delivery, the wait can be painfully long. We realised that this problem is common to many young people like us. So, for them (and us), we are building Swish,” he said. “What’s Swish? A 10-minute food delivery app. We take care of tech, food, and delivery so we can minimise the delivery time for you.”

The app is currently active only in Hosur Sarjapura Road Layout, an upscale suburb spread out over 1,500 acres in Bengaluru, the capital …

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