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Global Marketing Strategies

India Slack [Video]

Salesforce’s Slack AI recently revealed that customers globally have summarised more than 600 million messages, saving a collective 1.1 million hours across users. In a mission to continue the momentum, it has introduced new features—Slack AI huddle, AI Workflow Builder, and Slack AI search. 

It now sees India as a promising market for growth. 

India is embracing AI in the workplace rapidly. According to Microsoft and LinkedIn’s latest 2024 Work Trend Index, a staggering 92% of knowledge workers in India already use AI at work, outpacing the global average of 75%. 

This strong adoption reflects the confidence Indian employees have in AI’s ability to save time and boost creativity, helping them focus on higher-value tasks.

At the same time, employees are having mixed feelings about adopting AI. Slack’s survey on AI usage highlighted that Maximalists, who not only embrace AI but promote its usage, makeup 54% of India’s workforce. 

Other groups like …

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