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India Overtakes China in Global Two-Wheeler Market [Video]

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Global Marketing Strategies

India has made a significant stride in the global automotive industry by surpassing China to become the world’s largest two-wheeler market. This shift is primarily attributed to an increase in demand from rural areas, which has been bolstered by favourable monsoon conditions and government initiatives aimed at rural development. The data, released by Counterpoint Research, shows that two-wheeler sales globally grew by 4% year-on-year in the first half of 2024.

While growth was observed in India, Europe, North America, Latin America, and the Middle East and Africa, China and Southeast Asia experienced a decline. Soumen Mandal, a senior analyst, highlighted that India’s two-wheeler market saw a remarkable 22% YoY growth in the first half of this year. This strong performance allowed India to surpass China and become the world’s largest two-wheeler market, Mandal stated.

The second quarter of this fiscal year saw strong double-digit growth in India’s two-wheeler market. In …

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