Incorporating Sustainability into Franchise Marketing [Video]

Noticed how more and more franchises are going green these days? It’s like suddenly, every brand is racing to show off their eco-friendly initiatives and credentials.  

Well, it’s all part of a bigger picture called sustainable marketing for franchises. And let us tell you, it’s more than just a trend. In today’s world where eco-awareness is skyrocketing, sticking to old ways won’t cut it anymore. Consumers are on the lookout for brands that walk the walk, not just talk the talk when it comes to being eco-friendly.

And if you’re running a franchise, you might feel the heat to jump on this green bandwagon too. But the thing is, it’s no longer enough to just splash some green on your logo or run a “save the planet” promotion during Earth Month.  

Nope, today’s customers are savvy. They aren’t just buying a product or a service; they’re buying into how responsibly a brand behaves towards the planet. They genuinely care, and they want …