Welcome back to Creating the Impossible Ad, a series covering the Google AI Lighthouse program, which challenges agencies to make an impossible ad campaign with the help of Google AI. Previously, we shared how digital-first marketing and technology services provider Monks built a personalization-driven campaign for sleep wellness company Hatch. Here, we talk to Tombras, the creative agency behind a successful AI-powered out-of-home campaign (OOH) for moving and storage company PODS.
Think with Google
Advertising agency Tombras created an AI-powered OOH campaign for PODS featuring copy that changed depending on real-time data.
How many lines of copy is it reasonable to ask an agency to write for an OOH campaign? A hundred? A thousand? What if the copy is displayed on the side of a truck, changing in real time to address almost every neighborhood in New York City?
Some might call it an impossible campaign — or at least one that would …