As an agency, Hurricane loves working with Charities & NGOs on vital issues so we were thrilled to take on IUCN’s latest challenge. This international NGO asked us to create a trailer to promote and raise awareness for its World Conservation Congress 2020 in Marseille, addressing climate change.
The team has already worked with IUCN on a variety of projects to create video content as well as branding and identity development.
The trailer was designed to capture the essence of the event, emphasising the urgency of climate action. The World Conservation Congress is a major platform for addressing global environmental challenges, and our goal was to create a trailer that would inspire audiences worldwide to engage with IUCN’s mission. We aimed to craft a powerful narrative that resonates with viewers and drives them to take action.
The narrative of the trailer turns around the message that ‘we are the generations’. This provokes the idea that the climate emergency is …